| 000 | 00981nam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | bg | ||
| 100 | 1 | _aRies, Al. | |
| 245 | 1 | 0 |
_aUpadek reklamy i wzlot public relations / _cAl Ries, Laura Ries ; przekł. Mariola Ciszewska. |
| 246 | 1 |
_iTyt. oryg.: _aFall of advertising and the rise of PR |
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| 260 |
_aWarszawa : _bPolskie Wydawnictwo Ekonomiczne, _c2004. |
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| 300 |
_a287, [1] s. : _bfaks., fot. wykr. ; _c21 cm. |
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| 500 | _aTyt. oryg.: "Fall of advertising and the rise of PR" 2002. | ||
| 650 | 9 |
_aNowy produkt _xmarketing |
|
| 650 | 9 |
_aPublic relations _xreklama |
|
| 650 | 9 |
_aReklama _xpublic relations |
|
| 700 | 1 | _aRies, Laura. | |
| 700 | 1 |
_aCiszewska, Mariola. _eTł. |
|
| 020 | _a8320815134 | ||
| 040 | _cBPK | ||
| 041 | 1 |
_apol _heng |
|
| 044 | _aPOL | ||
| 080 | _a659.1:659.4 | ||
| 920 | _a83-208-1513-4 | ||
| 942 | _cKS | ||
| 008 | s pl f |000 0 pol | ||
| 999 |
_c55245 _d55245 |
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| 856 |
_uhttp://koha.tu.koszalin.pl/cgi-bin/koha/opac-detail.pl?biblionumber=55245 _yKatalog online BPK |
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