concepts and strategies Dibb, Sally (1963- ) Autor Simkin, Lyndon (1961- ) Autor Pride, William M. Autor Ferrell, Odies Collins (1943- ) Autor text handbook Podręczniki akademickie us Boston London Houghton Mifflin copyright 1994 1994 2nd European edition monographic eng

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726,[110] s. : fot., rys., wykr. ; 26 cm. specialized Sally Dibb [i in.]. Bibliogr., indeksy. Marketing 339.138 (075.8) 9780395669286 http://koha.tu.koszalin.pl/cgi-bin/koha/opac-detail.pl?biblionumber=6815 http://koha.tu.koszalin.pl/cgi-bin/koha/opac-detail.pl?biblionumber=6815 KOSZ 005 961010 20191109112534.0 6815