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  <titleInfo>
    <title>W niewoli reklamy?</title>
    <subTitle>percepcja ukrytych przesłań reklamy prasowej</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kowal-Orczykowska, Anna.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">pl</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Kraków</placeTerm>
    </place>
    <publisher>Oficyna Wydawnicza "Impuls"</publisher>
    <dateIssued>2007</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">pol</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>238 s., [5] s. tabl. kolor. : il. ; 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Anna Kowal-Orczykowska.</note>
  <note>Bibliogr. s. 231-238.</note>
  <subject>
    <topic>Reklama prasowa</topic>
    <topic>język</topic>
  </subject>
  <subject>
    <topic>Reklama prasowa</topic>
    <topic>psychologia</topic>
  </subject>
  <subject>
    <topic>Reklama prasowa</topic>
    <topic>socjologia</topic>
  </subject>
  <classification authority="udc">659.1:050+070:81'27:159.947:316.64</classification>
  <identifier type="isbn">9788373089310</identifier>
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    <recordCreationDate encoding="marc">080304</recordCreationDate>
    <recordIdentifier>bg</recordIdentifier>
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