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  <titleInfo>
    <title>Wielka księga marketingu</title>
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  <titleInfo type="alternative" displayLabel="Tyt. oryg.:">
    <title>Greatest sales and marketing book</title>
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  <name type="personal">
    <namePart>Hingston, Peter</namePart>
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    <namePart>Perek, Marzena</namePart>
    <role>
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    <namePart>Społeczny Instytut Wydawniczy Znak</namePart>
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    <publisher>"Signum"</publisher>
    <publisher>Instytut Przemysłowo-Handlowy im. Mirosława Dzielskiego. Fundacja Krakowskiego Towarzystwa Przemysłowego</publisher>
    <dateIssued>1992</dateIssued>
    <issuance>monographic</issuance>
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    <extent>241, [3] strony : ilustracje, fotografie, wykresy ; 21 cm</extent>
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  <note type="statement of responsibility">Peter Hingston ; [przeł. Marzena Perek].</note>
  <note>Indeks.</note>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <classification authority="udc">339.138</classification>
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    <titleInfo>
      <title>Wprowadzenie do Biznesu</title>
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  <identifier type="isbn">8370063047</identifier>
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