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  <titleInfo>
    <title>Na czym polega i jak robić marketing usług</title>
  </titleInfo>
  <titleInfo type="alternative" displayLabel="Tyt. grzbiet.:">
    <title>Marketing usług</title>
  </titleInfo>
  <name type="personal">
    <namePart>Withers, Jean.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Vipperman, Carol.</namePart>
  </name>
  <name type="personal">
    <namePart>Mulak, Maciej S.</namePart>
    <role>
      <roleTerm type="text">Tł.</roleTerm>
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    <place>
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    <publisher>Wydawnictwo M &amp; A Communications Polska : we współpracy z M &amp; A Marketing Communications Canada</publisher>
    <dateIssued>1994</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">pol</languageTerm>
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    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>[10], 166 s. : il. ; 24 cm.</extent>
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  <targetAudience>Poradnik dla średnich i małych firm.</targetAudience>
  <note type="statement of responsibility">Jean Withers i Carol Vipperman ; tł. [z ang.] i adaptacja Maciej S. Mulak.</note>
  <subject>
    <topic>Usługi</topic>
    <topic>marketing</topic>
  </subject>
  <subject>
    <topic>Przedsiębiorstwo usługowe</topic>
    <topic>organizacja</topic>
  </subject>
  <subject>
    <topic>Poradniki</topic>
  </subject>
  <classification authority="udc">338.46</classification>
  <classification authority="udc">339.138</classification>
  <classification authority="udc">(083.1)</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Pomóż Sobie Sam</title>
      <partNumber>Biznes</partNumber>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">8390166216</identifier>
  <identifier type="uri">http://koha.tu.koszalin.pl/cgi-bin/koha/opac-detail.pl?biblionumber=49678</identifier>
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    <recordCreationDate encoding="marc">110411</recordCreationDate>
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