TY  - BOOK
AU  - MEYER,Philip
TI  - The Newspaper Survival Book: an editor's guide to marketing research 
SN  - 0253158354
PY  - 1985///
CY  - Bloomington
PB  - Indiana University Press
KW  - Newspapers
KW  - Marketing
KW  - Newspaper publishing
KW  - Marketing research
N1  - Bibliography p. 167-168; Includes index
ER  -