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  <titleInfo>
    <title>Partyzanckie public relations w Internecie</title>
    <subTitle>prowadzenie skutecznej kampanii medialnej w Internecie, poza Internetem i wszędzie gdzie się da</subTitle>
  </titleInfo>
  <titleInfo type="alternative" displayLabel="Tyt. oryg.:">
    <title>Guerrilla P. R. wired</title>
    <subTitle>waging a successful publicity campaign online, offline and everywhere in between</subTitle>
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  <titleInfo type="uniform">
    <title>Guerrilla P.R. wired (pol.)</title>
  </titleInfo>
  <name type="personal">
    <namePart>Levine, Michael</namePart>
    <namePart type="date">(1954- )</namePart>
    <role>
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  </name>
  <name type="personal">
    <namePart>Gendron, George.</namePart>
    <role>
      <roleTerm type="text">Przedm.</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Dąbkowski, Grzegorz</namePart>
    <namePart type="termsOfAddress">(tłumacz)</namePart>
    <role>
      <roleTerm type="text">Tłumaczenie</roleTerm>
    </role>
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    <place>
      <placeTerm type="text">Warszawa</placeTerm>
    </place>
    <publisher>Placet</publisher>
    <dateIssued>2003</dateIssued>
    <issuance>monographic</issuance>
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    <extent>319 s. ; 22 cm.</extent>
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  <note type="statement of responsibility">Michael Levine ; [przedm. George Gendron ; przeł. Grzegorz Dąbkowski].</note>
  <note>Nazwa aut. przedm. na s. 14.</note>
  <note>Indeks.</note>
  <subject>
    <topic>Public relations w internecie</topic>
  </subject>
  <subject>
    <topic>Marketing cyfrowy</topic>
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  <classification authority="udc">659.4:004.738.5:339.138</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Marketing Nowego Wieku</title>
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  <identifier type="isbn">8385428798</identifier>
  <identifier type="uri">http://koha.tu.koszalin.pl/cgi-bin/koha/opac-detail.pl?biblionumber=44532</identifier>
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