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  <titleInfo>
    <title>Marketing nie stoi w miejscu</title>
    <subTitle>nowe spojrzenie na zyski, wzrost i odnowę</subTitle>
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  <titleInfo type="alternative" displayLabel="Tyt. oryg.:">
    <title>Marketing moves</title>
    <subTitle>a new approach to profits, growth, and renewal</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <namePart type="date">(1931- )</namePart>
    <role>
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    </role>
    <role>
      <roleTerm type="text">Autor</roleTerm>
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  <name type="personal">
    <namePart>Jain, Dipak C.</namePart>
  </name>
  <name type="personal">
    <namePart>Suvit Maesincee</namePart>
    <namePart type="date">(1961- )</namePart>
  </name>
  <name type="personal">
    <namePart>Chmiel, Katarzyna.</namePart>
    <role>
      <roleTerm type="text">Tł.</roleTerm>
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    <place>
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    <place>
      <placeTerm type="text">Warszawa</placeTerm>
    </place>
    <publisher>"Placet"</publisher>
    <dateIssued>2002</dateIssued>
    <issuance>monographic</issuance>
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    <form authority="marcform">print</form>
    <extent>279, [1] s. : il. ; 21 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Philip C. Kotler, Dipak C. Jain and Suvit Maesincee ; [tł. Katarzyna Chmiel].</note>
  <note>Na okł. inna kolejność aut.</note>
  <note>Indeks.</note>
  <subject>
    <topic>Marketing</topic>
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  <classification authority="udc">338.138</classification>
  <classification authority="udc">001.895</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Marketing Nowego Wieku</title>
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  <identifier type="isbn">8385428763</identifier>
  <identifier type="uri">http://koha.tu.koszalin.pl/cgi-bin/koha/opac-detail.pl?biblionumber=44527</identifier>
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