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  <titleInfo>
    <title>Skuteczna reklama</title>
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    <title>Tested advertising methods, 1997</title>
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  <name type="personal">
    <namePart>Caples, John</namePart>
    <namePart type="date">(1900-1990)</namePart>
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    <namePart>Hahn, Fred E.</namePart>
    <namePart type="date">(1925- )</namePart>
    <role>
      <roleTerm type="text">Opracowanie</roleTerm>
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  <name type="personal">
    <namePart>Ogilvy, David</namePart>
    <namePart type="date">(1911-1999)</namePart>
    <role>
      <roleTerm type="text">Przedmowa</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Pers, Jolanta</namePart>
    <role>
      <roleTerm type="text">Tłumaczenie</roleTerm>
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  <name type="personal">
    <namePart>White, Gordon E.</namePart>
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  <genre authority="DBN">Podręcznik</genre>
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    <place>
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    <publisher>"ABC"</publisher>
    <dateIssued>2000</dateIssued>
    <issuance>monographic</issuance>
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    <extent>284 s. : il. ; 24 cm.</extent>
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  <note type="statement of responsibility">John Caples ; oprac. 5 wyd. Fred E. Hahn ; wprowadzenie David Ogilvy, Gordon White ; przeł. Jolanta Pers.</note>
  <note>Indeks.</note>
  <subject authority="DBN">
    <topic>Reklama</topic>
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  <classification authority="udc">659.1(07)</classification>
  <identifier type="isbn">8387916528</identifier>
  <identifier type="uri">http://koha.tu.koszalin.pl/cgi-bin/koha/opac-detail.pl?biblionumber=38963</identifier>
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