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  <titleInfo>
    <title>Kotler o marketingu</title>
    <subTitle>jak kreować i opanowywać rynki</subTitle>
  </titleInfo>
  <titleInfo type="alternative" displayLabel="Tyt. oryg.:">
    <title>Kotler on marketing : 1999</title>
    <subTitle>how to create, win, and dominate markets</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Kotler, Philip</namePart>
    <namePart type="date">(1931- )</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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    <role>
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  <name type="personal">
    <namePart>Loska, Magdalena</namePart>
    <role>
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  <genre authority="marc">handbook</genre>
  <genre authority="">Poradnik</genre>
  <originInfo>
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    </place>
    <place>
      <placeTerm type="text">Kraków</placeTerm>
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    <publisher>Wydaw. Profesjonalnej Szkoły Biznesu</publisher>
    <dateIssued>cop. 1999</dateIssued>
    <dateIssued encoding="marc">1999</dateIssued>
    <issuance>monographic</issuance>
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  <physicalDescription>
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    <extent>297 s. : il. ; 21 cm.</extent>
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  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">Philip Kotler ; przeł. Magdalena Loska.</note>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <classification authority="udc">339.138</classification>
  <classification authority="udc">(083.1)</classification>
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    <titleInfo>
      <title>Biblioteka Menedżera</title>
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  <identifier type="isbn">8372300291</identifier>
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