@book{34086,
	author = {Bangs, David H. and Franków-Czerwonko, Bożena and Polskie Wydawnictwo Ekonomiczne},
	title = {Plan marketingowy :},
	publisher = {Polskie Wydawnictwo Ekonomiczne,},
	year = {1999.},
	address = {Warszawa :},
	note = {Tyt. oryg.: "The Market planning guide : creating a plan to successfully market your business, product, or service" 1995.},
	url = {http://koha.tu.koszalin.pl/cgi-bin/koha/opac-detail.pl?biblionumber=34086}
}