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  <titleInfo>
    <title>Reklama</title>
  </titleInfo>
  <name type="personal">
    <namePart>Kall, Jacek</namePart>
    <namePart type="date">(1962- )</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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    <role>
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  <name type="corporate">
    <namePart>Polskie Wydawnictwo Ekonomiczne</namePart>
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  <genre authority="">Poradnik</genre>
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    <place>
      <placeTerm type="text">Warszawa</placeTerm>
    </place>
    <publisher>Polskie Wydaw. Ekonomiczne</publisher>
    <dateIssued>1998</dateIssued>
    <edition>Wyd. 2 zm.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">pol</languageTerm>
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  <physicalDescription>
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    <extent>200 s. ; 21 cm.</extent>
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  <note type="statement of responsibility">Jacek Kall.</note>
  <note>Na s. 4 okł. błędny ISBN.</note>
  <note>Bibliogr. s. 197-200.</note>
  <subject>
    <topic>Reklama</topic>
  </subject>
  <classification authority="udc">659.1</classification>
  <classification authority="udc">(083.1)</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>Marketing bez Tajemnic</title>
    </titleInfo>
  </relatedItem>
  <identifier type="isbn">8320811171</identifier>
  <identifier type="uri">http://koha.tu.koszalin.pl/cgi-bin/koha/opac-detail.pl?biblionumber=33345</identifier>
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