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  <titleInfo>
    <title>Marketing</title>
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  <titleInfo type="alternative" displayLabel="Tytuł oryginału:">
    <title>Marketing, 1997</title>
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  <name type="personal">
    <namePart>Przybyłowski, Krzysztof.</namePart>
    <role>
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    <namePart>Hartley, Steven.</namePart>
    <role>
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  <name type="personal">
    <namePart>Kerin, Roger A.</namePart>
    <role>
      <roleTerm type="text">Autor</roleTerm>
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  <name type="personal">
    <namePart>Rudelius, William.</namePart>
    <role>
      <roleTerm type="text">Autor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Gumola, Piotr</namePart>
    <role>
      <roleTerm type="text">Tłumaczenie</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Dom Wydawniczy ABC</namePart>
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  <typeOfResource>text</typeOfResource>
  <genre authority="DBN">Podręcznik</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">pl</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Warszawa</placeTerm>
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    <publisher>"ABC"</publisher>
    <dateIssued>copyright 1998</dateIssued>
    <dateIssued encoding="marc">1998</dateIssued>
    <edition>Pierwsza polska edycja.</edition>
    <issuance>monographic</issuance>
  </originInfo>
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  <physicalDescription>
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    <extent>XXIV, 726 stron : ilustracje ; 28 cm.</extent>
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  <note type="statement of responsibility">Krzysztof Przybyłowski [et al. ; przełożyli z angielskiego Piotr Gumola et al.].</note>
  <note>Indeksy.</note>
  <subject authority="DBN">
    <topic>Marketing</topic>
  </subject>
  <classification authority="udc">339.138</classification>
  <classification authority="udc">(07)</classification>
  <identifier type="isbn">8387286664</identifier>
  <identifier type="uri">http://koha.tu.koszalin.pl/cgi-bin/koha/opac-detail.pl?biblionumber=33105</identifier>
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