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  <titleInfo>
    <title>Strategiczne planowanie marketingowe</title>
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  <name type="personal">
    <namePart>Kłeczek, Ryszard</namePart>
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    <namePart>Kowal, Witold</namePart>
    <namePart type="termsOfAddress">(nauki ekonomiczne)</namePart>
    <role>
      <roleTerm type="text">Autor</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Styś, Aniela</namePart>
    <namePart type="date">(1942- )</namePart>
    <role>
      <roleTerm type="text">Redakcja</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Woźniczka, Jarosław</namePart>
    <namePart type="date">(1964- )</namePart>
    <role>
      <roleTerm type="text">Autor</roleTerm>
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  <name type="corporate">
    <namePart>Polskie Wydawnictwo Ekonomiczne</namePart>
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    <place>
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    <publisher>Państwowe Wydawnictwo Ekonomiczne</publisher>
    <dateIssued>1996</dateIssued>
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    <extent>380, [4] s. : wykr. ; 21 cm.</extent>
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  <note type="statement of responsibility">Ryszard Kłeczek, Witold Kowal, Jarosław Woźniczka ; pod red. nauk. Anieli Styś.</note>
  <note>Bibliogr. s. 377-[381].</note>
  <subject authority="DBN">
    <topic>Marketing strategiczny</topic>
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  <subject authority="DBN">
    <topic>Planowanie strategiczne</topic>
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  <classification authority="udc">339.138:005.2</classification>
  <classification authority="udc">658.1/.5</classification>
  <identifier type="isbn">832081006X</identifier>
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