The Newspaper Survival Book : an editor's guide to marketing research /
MEYER, Philip.
The Newspaper Survival Book : an editor's guide to marketing research / Philip Meyer. - Bloomington : Indiana University Press, c. 1985. - X, 173 pp : ill. ; 24 cm.
Bibliography p. 167-168.
Includes index.
0253158354
Newspapers--Marketing
Newspaper publishing
Marketing research
The Newspaper Survival Book : an editor's guide to marketing research / Philip Meyer. - Bloomington : Indiana University Press, c. 1985. - X, 173 pp : ill. ; 24 cm.
Bibliography p. 167-168.
Includes index.
0253158354
Newspapers--Marketing
Newspaper publishing
Marketing research