APA

KOTABE M., HELSEN K., . (1998). Global marketing management. New York [et al.]: John Wiley & Sons.

Chicago

KOTABE Masaaki, HELSEN Kristiaan, . 1998. Global marketing management. New York [et al.]: John Wiley & Sons.

Harvard

KOTABE M., HELSEN K., . (1998). Global marketing management. New York [et al.]: John Wiley & Sons.

MLA

KOTABE Masaaki, HELSEN Kristiaan, . Global marketing management. New York [et al.]: John Wiley & Sons. 1998.