APA

ST JOHN M. J., . (1994). Advertising and the promotion industry. New York [et al.]: Prentice Hall.

Chicago

ST JOHN Maggie Jo, . 1994. Advertising and the promotion industry. New York [et al.]: Prentice Hall.

Harvard

ST JOHN M. J., . (1994). Advertising and the promotion industry. New York [et al.]: Prentice Hall.

MLA

ST JOHN Maggie Jo, . Advertising and the promotion industry. New York [et al.]: Prentice Hall. 1994.